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Author: Martin Fierros

Martin, a seasoned small business consultant with over two decades of experience, holds an MBA, along with esteemed designations as a CPA and CFA. Beyond his financial expertise, he has honed his skills in small business management and marketing strategies, always staying updated in these vital domains. His deep understanding of entrepreneurship enables him to guide clients in optimizing operations and creating sustainable business models, recognizing effective management as the key to long-term success in today's competitive landscape.
How to Get More Reviews as Jewelry Business
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How to Get More Reviews as Jewelry Business

In the glittering world of jewelry retail, where each piece tells a story and craftsmanship speaks…

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crm manager guide
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CRM Manager: Why They are Essential

In today’s fast-paced and highly competitive business landscape, having an effective customer relationship management (CRM) strategy…

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sales and marketing strategy
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Boost Sales and Marketing Strategy With CRM

Are you ready to uncover the truth about unleashing business growth? In this article, we will…

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sales tracker
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Benefits of Sales Tracker in Your Business

Are you hesitant about investing in a sales tracker? Don’t worry, we understand your concerns. But…

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best crm for solopreneurs and freelancers
CRM Guide

Best CRM for Solopreneurs and Freelancers

Are you a startup founder or solopreneur wondering if revolutionary CRM systems can truly empower your…

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effective client kickoff calls
Small Business Guide | Sales Guide

Master the Art of Client Kickoff Calls

Are you ready to master the art of client kickoff calls? Imagine you have just landed…

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expense tracking for business success
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Expense Tracking Guide: How to Track Monthly Expenses

Looking to level up your small business success? Look no further than expense tracking. By keeping…

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crm metrics measuring success
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CRM Metrics to Track Success

Struggling to gauge the effectiveness of your CRM strategy? Want to maximize your CRM system’s potential?…

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customer retention strategies for cutting edge companies
Marketing Guide | Small Business Guide

Customer Retention Techniques with Examples

Are you curious about how cutting-edge companies master customer retention? Take, for instance, Company X, which…

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increasing customer loyalty and revenue
Marketing Guide | Small Business Guide

Customer Loyalty Guide: Increase Repeat Business

Are you aware that increasing customer retention rates by just 5% can boost your business’s revenue…

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