This article is about how to create and comply with commerce eligibility requirements in Facebook and Instagram shops.

Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Products are synced with your FB account and you can tag products in posts and Stories.

How to Create Facebook Shop

  1. Go to your Facebook page, navigate to page settings.
  2. In settings select template and tabs, and choose your current template to shopping.
  3. In the Tabs section enable shop.
  4. Open Business Manager and navigate to commerce manager.
  5. Add catalog and products with item descriptions and images.
  6. In commerce manager, click on shops on the left and create a shop by choosing the appropriate sections.
  7. Go to settings in commerce manager -> business assets, select and connect the Facebook, Instagram, and ads accounts in ad and sales channels.
  8. In event sources connect your pixel for tracking as shown in the image below.
Facebook and Instagram Shops

How to Create Instagram Shop

  1. Login to Instagram App, go to settings and switch account type to a business account.
  2. Connect your account to the Facebook page and WhatsApp if available.
  3. Go to Accounts in Business manager -> Instagram accounts, add your Instagram account and connect it to the commerce manager.
  4. Now go to Add assets section in Instagram accounts and share access to your catalog with products.
  5. Open the same in commerce manager and go for shop creation in the overview.

Martin, a seasoned small business consultant with over two decades of experience, holds an MBA, along with esteemed designations as a CPA and CFA. Beyond his financial expertise, he has honed his skills in small business management and marketing strategies, always staying updated in these vital domains. His deep understanding of entrepreneurship enables him to guide clients in optimizing operations and creating sustainable business models, recognizing effective management as the key to long-term success in today's competitive landscape.